Hi, I'm Carl Martin.

I help startups and scaleups
harmonise strategy and culture
using language and leadership.

I don't just help you find words. I help you use them.

Articulate your purpose to build your brand. Clarify your mission to inform your strategy. Establish your OKRs to align your team.Formulate your values to shape your culture. Define your positioning to stand out from the crowd.Craft your message to resonate with customers.

I've helped the founders and leaders at some of Europe's most exceptional companies find their voice. They include:
ustwoThe FamilyAireForward PartnersMuch Better AdventuresSafe 365YSYS

Leading brand and comms at Forward Partners - an early stage VC meets startup studio.