Hi, I'm Carl Martin.

I help startups and scaleups harmonise brand, strategy, and culture.

At the heart of purposeful, inclusive and high performing teams, are a set of robust foundations.

I'm here to help you lay and shape these foundations - through consulting and coaching.

Articulate your purpose to build your brand. Clarify your mission to guide your strategy. Establish your OKRs to align your team.Formulate your principles to shape your culture. Define your positioning to stand out from the crowd.Craft your message to resonate with customers.

Just some of the innovators, renegades and geniuses I've been lucky to work with.

Leading culture, coaching and learning at Forward Partners - an early stage VC meets startup studio.
Building Wondered - coaching and community for the curious and ambitious.